We optimise and unlock your digital ecosystem potential
Helping brands to use data and marketing technology to drive customer journeys
Our TeamHow can we help?
Understand who my customers are Define an optimisation strategy Connect data and technologyNot sure? Just keep scrolling…
Data analysis
Gain valuable insights with our expert data analysis services. We delve deep into your data, uncovering patterns and opportunities to drive growth, inform strategy, and outpace competition. Elevate your decision-making with data-driven precision.
Customer journey analysis
Transform digital experiences for your customers with the customer journey analysis. We meticulously map each touchpoint, identifying areas for enhancement, ensuring a seamless and engaging journey that maximises customer satisfaction and loyalty.
Analytics configuration
Get the most out of your analytics tools with our bespoke analytics configuration services. We tailor your analytics setup to capture the most relevant and meaningful data, ensuring accuracy and actionable insights. Stay ahead with precisely configured analytics that are reflective of your business objectives.
Reporting and dashboards
Gain clarity and control with our custom reporting and dashboard solutions. We create visually intuitive, real-time dashboards and reports, making data analysis straightforward and insightful. Empower your team with the tools to monitor performance and drive results.
Marketing attribution
Unlock the full potential of your marketing efforts with our marketing attribution services. We provide clear insights into which channels and strategies are truly driving results, enabling you to allocate resources effectively and maximise ROI.
Single customer view
Experience the power of a single customer view. Our service consolidates customer data from multiple sources into one comprehensive profile, offering deeper understanding and personalised engagement strategies to elevate your customer relations.
Key performance measurement
Measure what matters with our key performance measurement services. We identify and track key performance indicators tailored to your unique business objectives, providing clear, actionable insights to guide your strategy and drive success.
Why choose Ratio?
Our guiding principle remains unchanged since the day we started: every investment should yield a substantial return.
We go beyond merely constructing websites; we architect high-performance digital experiences that seamlessly integrate data and technology to drive measurable business success.
Experimentation strategy
Craft a bespoke experimentation strategy to elevate your digital presence. We utilise data-driven insights to refine your online touchpoints, ensuring every interaction is an opportunity for growth. Our approach is adaptive, embracing the latest in digital trends to keep you ahead of the curve.
Personalisation strategy
Unleash the power of personalisation in your digital sphere. Our tailored approach analyses customer data to create hyper-relevant content, delivering a unique experience for each visitor. Boost engagement, increase conversion rates, and foster brand loyalty with our cutting-edge personalisation techniques.
Customer journey mapping
Discover the full potential of your brand with our comprehensive customer journey mapping. We dissect every step of your customer’s journey, identifying key touchpoints and opportunities for improvement. Enhance user experience, streamline pathways to purchase, and optimise conversion rates with our in-depth analysis.
A/B/MV testing
Optimise with confidence through our A/B/MV testing services. We conduct rigorous tests on your digital assets, comparing different versions to ascertain the most effective approach. Gain valuable insights, make informed decisions, and constantly evolve your digital strategy with our expert-led testing.
Test and learn culture
Embrace a proactive test and learn culture with our guidance. We encourage continuous experimentation, fostering a mindset of continuous improvement. Learn from real-world data, adapt swiftly, and stay ahead in a rapidly evolving digital landscape. Transform your organisation into an agile, data-informed powerhouse.
We help brands to maximise the customer experience
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Utilise data to build a picture of your customers
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Personalise each step of a customer’s journey
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Optimise the customer experience with experimentation
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Build the user experience around your customer
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Scale the experience with MarTech
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Maximise media effectiveness
MarTech strategy
Transform your marketing with our cutting-edge MarTech strategy. We blend the latest technology with insightful data to create powerful marketing solutions. Tailored to your unique needs, our strategy optimises your digital marketing efforts, ensuring maximum reach and impact in a dynamic online world.
MarTech enablement
Empower your business with our MarTech enablement services. We provide the tools and knowledge necessary to leverage marketing technologies effectively. Boost your team’s proficiency, streamline your marketing processes, and achieve unparalleled results with our expert guidance and state-of-the-art tech solutions.
MarTech training
Stay ahead of the curve with our comprehensive MarTech training. Our expert instructors guide you through the latest in marketing technology, ensuring your team is proficient and up-to-date. Elevate your marketing skills, harness the full potential of new technologies, and drive superior campaign performance.
CDP implementation
Transform your customer data management with our Customer Data Platform (CDP) implementation service. We integrate a CDP into your business, enabling a unified, 360-degree view of your customers. Enhance targeting, personalise experiences, and make data-driven decisions to propel your marketing efforts to new heights.
Development
Experience bespoke digital solutions with our development service. We specialise in creating customised technology frameworks that align with your business objectives. From website development to application creation, our team delivers innovative, scalable, and robust solutions that drive growth and streamline operations.