We optimise and unlock your digital ecosystem potential

Helping brands to use data and marketing technology to drive customer journeys

Our Team
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How we can help to understand who your customers are

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calendar icon Data analysis

Gain valuable insights with our expert data analysis services. We delve deep into your data, uncovering patterns and opportunities to drive growth, inform strategy, and outpace competition. Elevate your decision-making with data-driven precision.

calendar icon Customer journey analysis

Transform digital experiences for your customers with the customer journey analysis. We meticulously map each touchpoint, identifying areas for enhancement, ensuring a seamless and engaging journey that maximises customer satisfaction and loyalty.

calendar icon Analytics configuration

Get the most out of your analytics tools with our bespoke analytics configuration services. We tailor your analytics setup to capture the most relevant and meaningful data, ensuring accuracy and actionable insights. Stay ahead with precisely configured analytics that are reflective of your business objectives.

calendar icon Reporting and dashboards

Gain clarity and control with our custom reporting and dashboard solutions. We create visually intuitive, real-time dashboards and reports, making data analysis straightforward and insightful. Empower your team with the tools to monitor performance and drive results.

calendar icon Marketing attribution

Unlock the full potential of your marketing efforts with our marketing attribution services. We provide clear insights into which channels and strategies are truly driving results, enabling you to allocate resources effectively and maximise ROI.

calendar icon Single customer view

Experience the power of a single customer view. Our service consolidates customer data from multiple sources into one comprehensive profile, offering deeper understanding and personalised engagement strategies to elevate your customer relations.

calendar icon Key performance measurement

Measure what matters with our key performance measurement services. We identify and track key performance indicators tailored to your unique business objectives, providing clear, actionable insights to guide your strategy and drive success.

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Ratio partners

Why choose Ratio?

Our guiding principle remains unchanged since the day we started: every investment should yield a substantial return. 

We go beyond merely constructing websites; we architect high-performance digital experiences that seamlessly integrate data and technology to drive measurable business success. 

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Working with familiar platforms

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How we can help to define your optimisation strategy

calendar icon Experimentation strategy

Craft a bespoke experimentation strategy to elevate your digital presence. We utilise data-driven insights to refine your online touchpoints, ensuring every interaction is an opportunity for growth. Our approach is adaptive, embracing the latest in digital trends to keep you ahead of the curve.

calendar icon Personalisation strategy

Unleash the power of personalisation in your digital sphere. Our tailored approach analyses customer data to create hyper-relevant content, delivering a unique experience for each visitor. Boost engagement, increase conversion rates, and foster brand loyalty with our cutting-edge personalisation techniques.

calendar icon Customer journey mapping

Discover the full potential of your brand with our comprehensive customer journey mapping. We dissect every step of your customer’s journey, identifying key touchpoints and opportunities for improvement. Enhance user experience, streamline pathways to purchase, and optimise conversion rates with our in-depth analysis.

calendar icon A/B/MV testing

Optimise with confidence through our A/B/MV testing services. We conduct rigorous tests on your digital assets, comparing different versions to ascertain the most effective approach. Gain valuable insights, make informed decisions, and constantly evolve your digital strategy with our expert-led testing.

calendar icon Test and learn culture

Embrace a proactive test and learn culture with our guidance. We encourage continuous experimentation, fostering a mindset of continuous improvement. Learn from real-world data, adapt swiftly, and stay ahead in a rapidly evolving digital landscape. Transform your organisation into an agile, data-informed powerhouse. 

We help brands to maximise the customer experience

  • Customer understanding | Ratio Partners

    Utilise data to build a picture of your customers

  • Customer journey personalisation | Ratio Partners

    Personalise each step of a customer’s journey

  • Experimentation application | Ratio Partners

    Optimise the customer experience with experimentation

  • User experience building | Ratio Partners

    Build the user experience around your customer

  • Scaling with MarTech | Ratio Partners

    Scale the experience with MarTech

  • Media effectiveness | Ratio Partners

    Maximise media effectiveness

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How we can help to connect your data and technology

calendar icon MarTech strategy

Transform your marketing with our cutting-edge MarTech strategy. We blend the latest technology with insightful data to create powerful marketing solutions. Tailored to your unique needs, our strategy optimises your digital marketing efforts, ensuring maximum reach and impact in a dynamic online world.

calendar icon MarTech enablement

Empower your business with our MarTech enablement services. We provide the tools and knowledge necessary to leverage marketing technologies effectively. Boost your team’s proficiency, streamline your marketing processes, and achieve unparalleled results with our expert guidance and state-of-the-art tech solutions.

calendar icon MarTech training

Stay ahead of the curve with our comprehensive MarTech training. Our expert instructors guide you through the latest in marketing technology, ensuring your team is proficient and up-to-date. Elevate your marketing skills, harness the full potential of new technologies, and drive superior campaign performance.

calendar icon CDP implementation

Transform your customer data management with our Customer Data Platform (CDP) implementation service. We integrate a CDP into your business, enabling a unified, 360-degree view of your customers. Enhance targeting, personalise experiences, and make data-driven decisions to propel your marketing efforts to new heights.

calendar icon Development

Experience bespoke digital solutions with our development service. We specialise in creating customised technology frameworks that align with your business objectives. From website development to application creation, our team delivers innovative, scalable, and robust solutions that drive growth and streamline operations.