The role of Personalised client experiences in legal and professional services

As a concept personalisation has been talked about for a number of years. But I rarely see firms within the legal and professional services sectors managing this well.

Deploying a more personalised experience can be hard as the obvious blockers tend to crop up; where do we start, do we have the right technology and is this going to add any value.

Key takeaways

  • The role of personalisation in legal and professional services
  • The importance of building client profiles
  • Why personalisation is about mirroring the offline experience



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