The role of Personalised client experiences in legal and professional services

As a concept personalisation has been talked about for a number of years. But I rarely see firms within the legal and professional services sectors managing this well.

Deploying a more personalised experience can be hard as the obvious blockers tend to crop up; where do we start, do we have the right technology and is this going to add any value.

Key takeaways

• The role of personalisation in legal and professional services
• The importance of building client profiles
• Why personalisation is about mirroring the offline experience

Tip: Click on the below presentation to scroll through the slides