Webinar: Supercharging your B2B digital engagement strategy

There’s one common challenge facing B2B organisations. The continual drive to show how digital can deliver measurable value to their businesses, by generating high-quality leads and attributing value to each touchpoint throughout the marketing and sales pipeline.

During this webinar, we will showcase actionable digital strategies which you can use in your day to day digital marketing:

In this webinar we’ll explore:

  • How to target the customers and segments that matter
  • How to identify individuals for one-to-one conversations
  • Creating content journeys that truly engage
  • Building lead scoring into your customer engagement plans
  • Extracting the business intelligence your sales team needs