Privacy policy

The following statement outlines the privacy policy of Ratio Digital Marketing LTD. This policy is based on our fundamental goal to provide our visitors with quality information and resources while maintaining individual anonymity and personal privacy. Please forward any comments you may have regarding this policy to

Visitor data collected by Ratio Digital Marketing LTD
When you access our web pages, the client information and the essential and nonessential technical information listed below is automatically collected – we refer to those categories collectively as “access” information. No other information is collected through the Ratio website except when you deliberately decide to send it to us (for example, by clicking on a link to send us an e-mail). The information you might choose to send us is listed below as “optional information.”

Automatically collected access information
Client information: the Internet domain, registered company (if applicable), GeoIP information, and Internet address of the computer you are using.
Essential technical information: identification of the page or service you are requesting, type of browser and operating system you are using; and the date and time of access.
Nonessential technical information: the Internet address of the website from which you linked directly to our website, and the “cookie information” described below.

Optional information
When you send us an e-mail: your name, e-mail address, and the content of your e-mail.
When responding to online forms or polls or other questions or comment in a blog: Any Information entered into these forms, polls, questions or blog comment fields

The way we use information
Client information is used to route the requested web page to your computer for viewing. In theory, the requested web page and the routing information could be discerned by other entities involved in transmitting the requested page to you. We do not control the privacy practices of those entities. Essential and nonessential technical information helps us respond to your request in an appropriate format (or in a personalised manner) and helps us plan website improvements. Optional information enables us to provide services or information tailored more specifically to your needs, and also allows us to plan website improvements. We may use incomplete optional information you have provided to contact you for the purpose of offering additional assistance.

We may keep client information from our systems indefinitely after the web page is transmitted. On rare occasions when a “hacker” attempts to breach computer security, logs of access information are collected to permit a security investigation and in such cases may be forwarded together with any other relevant information in our possession to law enforcement agencies.

We use information you provide about yourself to complete your specific request. We do not share this information with outside parties except to the extent necessary to complete that request. Similarly, we use the information you provide about someone else when making a request only to complete that request. Again, we do not share this information with outside parties except to the extent necessary to complete that request.

We use Google Analytics to obtain specific visitor cookie data, such as the source, medium and keyword used to visit our website. In addition, we also use Remarketing with Google Adwords and Analytics so that content specific advertisements are served to visitors who visit third-party websites that are part of the Google Display Network. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google Adwords, and Remarketing.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without a clear notice on the particular site and without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses. Visitors can opt-out of Google Analytics for Display Advertisers and opt-out of customised Google Display Network ads by visiting the Ads Preferences Manager.

The use of the collected Data

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes: Managing contacts and sending messages and Contacting the User.
The Personal Data used for each purpose is outlined in the specific sections of this document.

Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:


Contacting the User

Contact form (This Application)
By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: company name, email address, first name, last name and profession

Mailing List or Newsletter (This Application)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.
Personal Data collected: company name, email address, first name, last name, phone number and profession.

Managing contacts and sending messages

This type of services makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Campaign Monitor (Campaign Monitor)

Campaign Monitor is an email address management and message sending service provided by Freshview Pty Ltd.
Personal Data collected: email address.
Place of processing: US – Privacy Policy 

Use of cookies
The Ratio website uses “cookies,” a small data file transferred by a website to computer/device. We send cookies when you surf, respond to online surveys or polls, or request information. The aggregate information collected permits us to analyse traffic patterns on our site. This can enable us over time to provide you with a better experience by improving the content and making it easier to use.
Ratio and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on visitors’ past visits to our website. When the DoubleClick cookie is added to Remarketing lists specified by Ratio, Google then targets “remarketing messages” (Google Adwords ads) only to those visitors whose cookies have been added to remarketing lists.

Providing information is your choice
There is no legal requirement for you to provide any information at our website. However, our website will not work without routing information and the essential technical information. Failure of your browser to provide nonessential technical information will not prevent your use of our website but may prevent certain features from working. For any optional information that is requested at the website, failure to provide the requested information will mean that the particular feature or service associated with that part of the web page may not be available to you.

Our commitment to data security
To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

How to contact us
Should you have other questions or concerns about our privacy policies and practices, please contact ratio or send us an e-mail at

Modern Slavery Act

Modern slavery statement This statement sets out Ratio Digital Marketing Ltd’s (“Ratio”) actions to understand all potential modern slavery risks related to its business and to put in place steps that are aimed at ensuring that there is no slavery or human trafficking in its own business and its supply chains.

The organisation recognises that it has a responsibility to take a robust approach to slavery and human trafficking. We all have a responsibility to be alert to the risks, however small, within our own business and in the wider supply chain. Our staff are expected to report concerns and management are expected to act upon any reports.

Organisational Structure

Ratio employs (and contracts where relevant) workers to deliver creative, consulting, development (programming), project management, and other supporting services, with a turnover between £1m – £10m. Due to the nature of the specialist work that we perform, our risk profile is low and we have long-standing relationships with individual contractors and established partners (such as recruitment agencies).

Our Supply Chain

Our supply chain includes the sourcing & provision of labour for temporary assignments, specifically for development and creative services.

Our Policies on Slavery and Human Trafficking

We are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business. Our Anti-Slavery policy reflects our commitment to always act ethically and with integrity throughout our business relationships. We have developed robust systems and procedures to test for the presence of Slavery and/or Human Trafficking whilst providing clear guidance to all of our teams on how to alert management to any suspected incidents.

Due Diligence for Slavery and Human Trafficking

As part of our policy and procedures to identify any risk, Ratio ensures that:

  • We always complete a Right to Work check, ensuring that those workers do have the right to work in the UK and are aware of the rights and responsibilities working in the UK gives
  • All employee records (and copies of passports) are held in one central HR system
  • Where possible we speak with agency partners to ensure that the worker is provided with adequate support throughout their assignment
  • We aim to always build long standing relationships with suppliers and clients and always make clear our expectations regarding the business behaviour
  • With regards to national or international supply chains, our point of contact is preferably with a UK company or branch and we expect these entities to have suitable anti-slavery and human trafficking policies and processes

Supplier Adherence

We have a zero tolerance to slavery and human trafficking. We expect all those in our supply chain and any contractors to comply with the values set out in this document.


This statement has been approved by the organisation’s board of directors for the financial year ending 31 March 2022 and is made in pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes the businesses slavery and human trafficking statement. We review this statement annually.