Legal marketers: How the website can deliver outstanding client experiences (and support business growth)
How can the website be more than just a digital brochure of services, insights and a rolodex of people.
Every marketer we speak to working in legal wants digital to be seen and measured as a critical driver of supporting new client wins and delivering outstanding client experiences.
This session will be relevant if the following challenges sound familiar?
- We are looking to leverage digital to drive new conversations with
- We are looking to support business development with crucial client
- We are still using the website as a ‘shop window’ for our services.
- We produce a lot of thought-led content but are unsure how to measure
- How do we leverage marketing data
- How do we get the most out of marketing technology