How to supercharge your legal digital engagement strategy
There’s one common marketing challenge facing law firms. The continual drive to show how digital can deliver measurable value, by generating high-quality leads and attributing value to each touchpoint throughout the marketing and sales pipeline.
In this video, we’ll explore:
- How to target the customers and segments that matter
- How to identify individuals for one-to-one conversations
- Creating content journeys that truly engage
- Building lead scoring into your customer engagement plans
- Extracting the business intelligence your sales team needs