How to supercharge your legal digital engagement strategy

There’s one common marketing challenge facing law firms. The continual drive to show how digital can deliver measurable value, by generating high-quality leads and attributing value to each touchpoint throughout the marketing and sales pipeline.

In this video, we’ll explore:

  • How to target the customers and segments that matter
  • How to identify individuals for one-to-one conversations
  • Creating content journeys that truly engage
  • Building lead scoring into your customer engagement plans
  • Extracting the business intelligence your sales team needs