Insights
How to combine Sitecore and Google Analytics to create a 360 customer view
Watch recent webinar recording to find out how these platforms can work together
This video is relevant if:
- You have Sitecore powering your website but you have yet to leverage the data Sitecore is collecting
- You use Google Analytics as your marketing source of truth and you are exploring ways of enriching your data set
During the video we cover:
- What are the strengths of each platform and how can they work together
- Which data points should be integrated between the two platforms
- How does the integration between Sitecore and Google Analytics work
- How to measure personalisation, personas and engagement score in Google Analytics
- How integrating the platforms can make your marketing spend more efficient
