How to combine Sitecore & Google Analytics to create a 360 customer view

This video is relevant if:

  • You have Sitecore powering your website but you have yet to leverage the data Sitecore is collecting
  • You use Google Analytics as your marketing source of truth and you are exploring ways of enriching your data set

During the video we cover:

  • What are the strengths of each platform and how can they work together
  • Which data points should be integrated between the two platforms
  • How does the integration between Sitecore and Google Analytics work
  • How to measure personalisation, personas and engagement score in Google Analytics
  • How integrating the platforms can make your marketing spend more efficient