-
Deep dive into Jet2’s business and technology landscape
-
Review of Jet2’s customer journeys
-
Actionable strategy playback document delivery
At a glance
In the dynamic landscape of digital marketing, the power of personalisation in shaping customer journeys cannot be overstated. Jet2, the third-largest scheduled airline, and the largest tour operator, in the UK, recognised the need to enhance their personalisation efforts. However, there was a lack of understanding of the effectiveness of their existing personalisation scenarios implemented through the Sitecore digital experience platform. With ancillary upsells as secondary objectives, Jet2 needed a tailored solution to maximise revenue and truly understand the impact of their personalisation efforts on different customer segments, particularly families versus non-families.
Jet2 has been implementing personalisation strategies across various touchpoints for approximately three years.
Despite this, the airline had no insights into the collective and individual effectiveness of their personalisation efforts. The focus on securing bookings, particularly in the context of Jet2 Holidays, added complexity to the situation.