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Enhanced user experience
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Improved conversion rates
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Streamlined content editing
At a glance
Miller Insurance, a leading international insurance broker, approached Ratio Partners to address challenges with their existing website, which was hindering their ambitious marketing plans. The website had been unchanged for years, using an outdated version of the Sitecore Experience platform. Ratio Partners was briefed to revamp the site, align it with the brand, and enhance its performance to meet Miller’s marketing targets.
Ratio Partners successfully transformed Miller Insurance’s online presence by aligning the website with the brand, optimising user experiences, and leveraging the full potential of the Sitecore platform. The collaboration resulted in a modern, high-performance website that not only met but exceeded Miller’s marketing targets.
Why Miller chose to work with Ratio Partners
Miller Insurance chose Ratio Partners for their digital transformation journey due to Ratio’s ability to build data-driven websites and our expertise in Sitecore technology. Ratio’s proposal focused on leveraging data to design an optimised website and maximise the potential of Miller’s investment in the Sitecore platform.
How Ratio Partners approached the project
Ratio Partners kicked off the project with an in-depth discovery phase to understand Miller’s audience, followed by providing a comprehensive content strategy. This strategy guided the tone, information architecture, and messaging for the new website.
Key steps taken:
- Data-driven approach: In line with Ratio’s philosophy, a measurement framework was designed to assess the impact of the new website and support future personalisation initiatives.
- Latest Sitecore Experience platform: The outdated version of Sitecore was upgraded to the latest, ensuring access to advanced features and capabilities.
- Flexible component-based design: The website was built with ultra-flexible components, allowing content authors to create new pages without relying on development for each instance.
The results
- Enhanced user experience: The revamped website provided a more user-friendly and visually appealing experience.
- Improved conversion rates: The new design and optimised user journeys led to improved conversion rates.
- Streamlined content editing: The flexible components empowered content editors to create and publish content efficiently, reducing time lags.
- Data-driven insights: The measurement framework allowed for continuous improvement based on data analytics.
Ratio Partners successfully transformed Miller Insurance’s online presence by aligning the website with the brand, optimising user experiences, and leveraging the full potential of the Sitecore platform. The collaboration resulted in a modern, high-performance website that not only met but exceeded Miller’s marketing targets.
