Case study

Delivering business impact with digital for Capco

Building a digital platform for growth

  • 10% increase

    In CTR from search results to job detail

    Resulting in 5.5K+ job detail views since launch

  • 70% of visits

    To newly created website journeys targeting experienced hires and graduates

    Go on to search for a job

  • 26% increase

    In pages viewed per session

    Through deeper and more engaging brand experiences

At a glance

Capco is a multinational financial service business and technology consultancy with 4,500 employees across 27 cities across the globe. In 2017, Capco was split off from its parent company to become an independent brand, with strong ambitions of growth through expanding their marketing offerings, headcount, and coverage to become the global leader in their field. 

Ratio’s expertise has enabled us to create a website and digital strategy that delivers value across the firm, while also unlocking the power of data to drive optimisation projects and empower our decision making.

Working hand in hand with Ratio has allowed us to embed them within Capco’s day to day activities, providing project transparency while building an incredibly strong relationship.

Andrew Sebastian Davies, Global Marketing Director : Capco

The story

As part of the demerger from its parent company FIS Global in 2017, Capco announced ambitious global growth plans that involved increasing revenue across their main markets and headcount to deliver against the growth in projects. This project was carried out in two phases: 

Phase 1: Getting the basics working 

Phase 1 focused on rebuilding their entire website using the Sitecore Experience Platform, providing the marketing team with full control over editing and managing their content and campaigns. This transformation allowed them to be more agile, with the ability to make real-time changes. Additionally, they gained access to analytics, empowering data-driven decision-making. 

Phase 2: Building a platform for growth 

Once the new website was built, phase two focused on building a digital platform to help support three core digital objectives:  

  • Driving more and higher quality leads from digital channels 
  • Reducing the cost of recruitment by turning the website into a higher converting recruitment channel 
  • Proving the value of digital by building a data dashboard displaying key business metrics. 

The opportunity

Project objectives were set as follows:  

  • Increase speed and flexibility by enabling the marketing team to have full control over managing their parts of the website 
  • Rebuild the website in Sitecore within 120 days (phase 1). 
  • Deliver the new Capco brand, design, and user journeys across the website 
  • Enable marketing teams to build campaigns around gated content to support lead generation 
  • Build a data-driven culture by introducing transparency around the success and failure of digital channels 
  • Deliver a personalised career experience 

Project highlights

  • Statement icon

    Additional 3K career searches since launch

    Attributed to the 9% increase in homepage visitors conducting a careers search

  • Statement icon

    31,500 visits and 22,000 careers search in just 5 months

    Via two newly created website journeys for graduates and experienced hires

  • Statement icon

    15% increase in average session duration

    Due to deeper and more engaging brand experiences delivered on-site

How Ratio Partners approached the project

Flexibility and agility: 

We provided a training programme to allow Capco’s editors to add new content within their existing Sitecore framework. At launch, the entire website was redeveloped in line with Sitecore best practices. This allowed Capco’s digital team to have a flexible platform for launching and managing campaigns.

Personalised careers experience: 

Ratio Partners redesigned and rebuilt the Capco Careers area focused on a user-centric approach. Users could now search for jobs based on their location, thanks to Sitecore’s personalisation engine. This redesign provided a clean and branded design for the Careers section, improving user experience

Building a data-driven culture – data measurement: 

To demonstrate the impact of digital and show ROI, we created a bespoke measurement framework and dashboard in Klipfolio, which visualised data across all digital touchpoints and allowed for global sharing. Multiple data sources, including Google Analytics and careers data traffic, were pulled into the dashboard, enabling teams to make data-driven decisions.