Now more than ever, companies are focused on driving the right type of conversations with prospects and customers which support sales and revenue generation. But how can marketers leverage what they know about their customers to build more intimate online relationships and help support their sales teams with the leads and data which drives offline conversations?
During this video we’ll cover:
- How to get Sitecore digital data into the hands of your sales team
- How to build a lead scoring model to drive targeted leads
- How to deploy account-based personalisation based on lead scoring
- How to deliver more relevant content based on your visitor’s interests