Why Ratio?

Experience informed by data: designed around your customers

Ratio is a bit different. Our name stems from our belief that we should cost our clients nothing.

We started with two people, and over the last six years, we’ve grown exponentially and landed and expanded to hundreds of projects on one founding principle: every pound and dollar spent should deliver a multiple return.

Our secret sauce?

We don’t just build websites. We build high-performing digital ecosystems that connect data and technology to drive attributable business value.

Whether that’s helping one of our global banking clients to generate year-one ROI in the first month by creating ultra-personalised data-driven account application journeys. Or helping one of our professional services clients create a lead scoring and content marketing program to net them a £4m client within a matter of weeks.

At the heart of that is our skilled and experienced team. We wouldn’t say we were your typical agency. With over ten years of experience on average, we have highly charged debates every day on the best way to deliver value. But one thing we do have in common is our desire for client success.


Delivering measurable value to our customers

We help brands to succeed online by getting the most out of marketing technology and leveraging the full power of Sitecore to engage customers and drive conversions.

With an obsession for delivering value for our customers – from optimisation and business intelligence, through to user experience and design, we are the digital experience agency.

Our values

We Ignite Inspiration

We know that to attract and retain the best people, we need to be working on interesting and ambitious projects. Our values come directly from our team and are at the heart of everything we do, whether it’s evaluating a new client or taking the company in new directions.

  • Think Big: how can we elevate everything we do to the next level
  • Always Challenge: is there a better way to get from A to B
  • Be Accountable: for our own output and the success of our clients
  • Take Pride: celebrate our achievements and always strive for more
  • Constantly Evolve: always keep one step ahead of a shifting marketplace


Meet our leadership team


Mario Kyriacou co-founder Ratio

Mario Kyriacou


Steve Renshaw

Steve Renshaw


Daniel Mocan

Daniel Mocan

Head of development

Doug Morris

Doug Morris

Strategy director

Alina Fodor

Solution architect

Gale Garcia

Production Director

Who we’ve helped

How can we help?