Why Ratio?
Experience informed by data: designed around your customers
Ratio began as a dedicated Sitecore consultancy and we have since grown to provide a full suite of strategy, design, development, marketing and optimisation services to deploy class-leading solutions on the platform.
We pride ourselves on building hyper-flexible templates and components built to Helix best practice principles that give editors complete control over the structure and display of content, reducing your long term development overhead, and our CRO team take you to the next level by deploying Sitecore’s DXM features to create highly personalised, tested and data-driven experiences that ensure you maximise the return on your investment.
Mission
Delivering measurable value to our customers
We help brands to succeed online by getting the most out of marketing technology and leveraging the full power of Sitecore to engage customers and drive conversions.
With an obsession for delivering value for our customers – from optimisation and business intelligence, through to user experience and design, we are the digital experience agency.
Our values
We Ignite Inspiration
We know that to attract and retain the best people, we need to be working on interesting and ambitious projects. Our values come directly from our team and are at the heart of everything we do, whether it’s evaluating a new client or taking the company in new directions.
- Think Big: how can we elevate everything we do to the next level
- Always Challenge: is there a better way to get from A to B
- Be Accountable: for our own output and the success of our clients
- Take Pride: celebrate our achievements and always strive for more
- Constantly Evolve: always keep one step ahead of a shifting marketplace
Team
Meet our leadership team

Mario Kyriacou
Co-founder

Steve Renshaw
Co-founder

Cassia Thomson
Production director

Daniel Mocan
Head of development

Doug Morris
Strategy director

Alina Fodor
Solution architect