Webinar recording
ABM in Banking webinar key takeaways
Watch webinar recording to learn how to develop an effective ABM strategy, leveraging AI and data insights
Hosted by Ratio Partners
Unlock the power of account-based marketing (ABM) for Banking success
Missed our webinar on account-based marketing (ABM) in the Banking sector? No problem! We’ve got you covered with this summary of the key takeaways, so you can start driving more revenue and building stronger relationships with your ideal customers. Here’s what you’ll learn:
Defining your ABM approach
Discover the three core segments of ABM – one-to-one, one-to-few, and one-to-many – and how to blend them into a winning strategy.
Ideal Customer Profile (ICP)
Learn how to identify your perfect banking client by focusing on fit, intent, relationship, and engagement. Leverage intent data to target accounts that are actively seeking your solutions.
Strategic account selection
Align your ABM efforts with your ICP. Target companies based on industry, revenue, pain points, and buying behaviors. Prioritise high-value accounts with long-term potential. Don’t forget about your existing customers!
Team alignment is crucial
Drive success with cross-functional alignment between marketing and sales. Establish shared goals, roles, and responsibilities for a unified ABM approach.
Data-driven ABM
Audit your existing data to understand your customer landscape. Track key account data, intent signals, and engagement metrics. Implement a data quality strategy to keep your information fresh and accurate.
ABM analytics for Banking
Move beyond traditional B2B metrics. Focus on engagement, journey, and attribution analytics to measure the true impact of your ABM programme.
ABM requires specific account-based metrics. Typically, ABM occurs at every stage of the funnel. Unlike lead-based metrics, which are typically more focused on net new business creation, ABM takes far more time to show results.
